Why Your Business Needs a Web Promotion Strategy

The web is the preferred channel for increasing numbers of people who want instant access to information and services whenever it suits them. 72% of searches for products and services are now carried out online, it is the #1 research tool for businesses and half the UK population now go online at least once a day. On a single day in July 2010 Britons spent an eye watering £5 billion online and annual spending on the web is set to grow by 56% to £35 billion in the UK over the next four years (a year on year increase of 12%). Whether you love or loathe the internet, it is an inescapable fact that any small business without an effective web promotion strategy in this day and age is at a serious competitive disadvantage.

Your website is the powerhouse of your online marketing and as a small business owner the time and money spent developing your website will probably represent one of the most significant marketing investments you ever make.

But the sad fact is that 95% of websites fail to get traffic let alone leads and sales. It is simply not the case that “if you build it, they will come”. That is why before investing in a new website you need to have a clear web promotion strategy.

This involves:

Setting measurable objectives
Prioritising the actions that are going to deliver most value for your business
Establishing design requirements from a customer perspective
Carrying out keyword analysis to identify the key search terms that will drive traffic to your website
Building a site structure with search engine optimisation in mind
Analysing your online competition to determine how well positioned you are to compete effectively in your online marketplace
Developing a compelling and distinctive online value proposition that will grab visitors’ attention and make you stand out from the crowd.
Putting together a blueprint for engaging, relevant and high quality content.

Only when all of these elements are in place will you be ready to begin developing your website. Once the site is built you should then configure web analytics and learn how to use the tools and reports to monitor your web performance. Then you will have a way of checking that you are on track to achieve the objectives you set at the beginning and adjust your strategy as you go along.

If you follow this process you should ensure that your website is one of the 5% that are successful in attracting targeted traffic and converting your visitors to warm leads and customers.

Jan Willis is Director of WOW Consulting, an Essex online marketing and website design company specialising in helping small businesses increase their visibility on the web and generate more traffic and leads.

Finding Free Online Games Is Simple

Game developers are finding new ways to get their ideas into the hands of the public. Any search engine can steer you in the direction of stick games, adventure games, or even murder mystery suites. This is a great way to get computer game entertainment without spending any money. Many times, the games are Flash based, which allows users to play the complete game without downloading anything. When you can sit at your desk or on your laptop and play free games, you learn which development companies are on the cutting edge of the industry and can reap all of the benefits of free entertainment. In today’s economic climate, isn’t free fantastic?

Search Engines Can Help

When you utilize a search engine to find free games, you are not tapping into just the specific game title. In fact, you can search various genres or designers, and in many cases, you will learn about companies that you never knew existed. The larger gaming companies that charge upwards of $50 for titles have an army of developers at their disposal, which explains the high cost of the game-play. Smaller development companies often have unique takes on classic gaming styles, offering up simple yet entertaining modules that are playable 24 hours a day. Stick games, for example, have become very popular, and though the animation is simple, stick figures can be hilarious when they are performing different actions or acting out storylines.

Ingenuity Always Reigns Supreme

Consider the amount of time that is put into the graphics that many gaming companies release. The expense is passed onto you, which we explained before, but they are also sacrificing gameplay or story development to bring you incredible visuals. This isn’t where you will find new takes on gaming styles. Instead, these online game providers are taking chances with various gaming techniques and are not relying on the graphics. Instead, the gameplay is the focus. Nothing can spark a gaming revolution like experimentation in gaming styles. Many titles that are popular for PlayStation or Xbox have developed various gaming techniques by getting feedback from online gaming platforms. In essence, in playing, you are helping to shape the future of gaming.

Setting the Bar With Stick Games

From classic hangman to fully executed adventures, stick games have become one of the preferred methods of flash or online gaming modules. You can create an incredibly interactive and exciting game, but that does not take the fun out of the classics. And, because so many developers moonlight as online creators, you are getting quality time with some of the industry’s most brilliant minds. When playing, be sure to let the designers or creators know what you think. It will help them create games that users enjoy and ultimately improve your overall experience.

The online gaming movement has gained momentum largely in part because many graphic artists and programmers look to get “out of the box” when they aren’t working on corporate projects. You can enjoy the fruits of their labors by simply searching for free online games and choosing the genre that appeals to you the most. Stick games are a shining example of how graphics do not always equate to a great gaming experience, so do not be deterred by the “stick figure” style. Many actually find these graphics to be fun, and because the simplicity is intentional, you will likely realize the brilliance of the entire concept.

Getting some great entertainment without spending money is a venture that many only dream of, but some of the best game creators in the world are offering up their skills for your enjoyment. So, fire up your internet browser and get ready to have some fun!

Understanding the Importance of Residual Income

This article is aimed at explaining the importance of building residual income and also to explain the need for individuals to leverage network marketing business model if their dreams are to gain financial and time freedom. So, even if you presently work a job or business, it is needful that you pay attention to network marketing so as to develop residual or passive income over time.

The commonest way that people define residual income is “income earned while sleeping”. Is it really possible to earn income while, all the while, you are asleep? This may sound strange to some people but, yes, it is possible.

The importance of residual income in a man’s life finds expressions in the statement of the billionaire investor, Warren Buffet, in which he stated that “if you don’t find a way to make money while you sleep, you will work till you die”.

Residual income is a concept that many ignore without understanding that their future well-being is dependent on it. And with what result? With damaging consequences.

By going to work every workday and receiving a salary at the end of the month, you’re simply exchanging time with money. Your salary is not residual. If your work stops, your income stops automatically.

Let me explain residual income with the following example.

Imagine two men in a village. Both have to walk a mile every day to a river to get water for their families. After a month, one man starts working on building an underground pipeline to connect the river to his house. For an entire year, he expends extra energy working on his pipeline. When he finishes, he has the source of the water directly to his house, while the other person continues to visit the river.

Residual income is like building a pipeline to connect water from the source to your house so that you don’t always have to go to the river.

In that short example, you will notice that it took some time for the pipeline to be constructed. But having done that, the man continued to enjoy water supply effortlessly.

However, the second man who failed to take the same initiative had to continue to visit the river for his water supply. What will happen if he becomes indisposed? He and his family will stay without water and suffer its consequences.

There exist many business initiatives that you can leverage in your effort to build residual income. But I do recommend network marketing, or MLM as some would like to call it, due to the fact that it doesn’t requre a tonne of investment capital to set up.

A lot has been said about network marketing by various network marketing professionals but many still feign ignorance about it.

The reasons people WON’T take a look at network marketing is NOT:

• because they don’t have the money.

• because the opportunity or business isn’t good.

• because they are worried about being scammed.

• because the profit margins aren’t high enough.

• because the demand for the product isn’t wide enough.

• because they need to ask their spouses first.

• because they need a night to sleep on it.

• because they need more time to research the company.

• because they need to get on the phone with you to join.

• because they have to ask other people on Facebook to see if you’re a good sponsor.

• because they need to see your bank account to prove the results.

• because they don’t believe in it.

The real reason they don’t join network marketing business opportunity is that they have been conditioned by society to be consumers of goods and not producers.

.They have been conditioned to buy “education” but not to buy knowledge.

.They have been conditioned to have a “job” but not to own a “business”.

.They have been conditioned to be workers but not to be their own bosses.

.They are non-thinkers instead of go getters

.They are intimidated by anything that challenges them.

That is what this is really about. It’s about people who are so afraid of learning, and stepping out of their comfort zones and being paralyzed by their fears.

It’s about being comfortable and caring what other people might think. It’s about their family thinking they are FAILURES if they do anything besides just having a JOB.

If you’re working presently, understand that you are only exchanging your time and effort for the pay cheque you receive at the end of the month. That’s okay though but by going to work every day, you are not building residual income which is the pipeline that will enable you to get water supply without having to go to the river.